I have been playing around with rubber baits for a number of years. Here is the 2012 version of the "Komodo". Last year this was the "go to" bait for me. Strange weather patterns and stranger location patterns - it was Rubber time all year long!
These are slightly larger than a pounder in size and have a much different action. This is due to the width of the bait being located in the middle of the bait (like a real fish) not the at the head.